Meet Claudette (and the path that took me to creating her)


Hi Reader,

Being an entrepreneur is a bit like flying a plane while it's in the air.

I had the idea to create a piece of software that helps business owners with their content.

It couldn't sound like a robot ("hello fellow humans let's unleash some rocket emojis!" has been done enough).

It had to sound like them.

After many sleepless nights (and a few times wondering if I even knew how to type, let alone wrangle something in the software), I finally got there.

Then I got stuck on a name.

1 Click AI Marketer made sense, but what a mouthful!

"It should be a woman's name," Oli, my mentor, said. And since I love using Claude.AI for writing tasks, Claudette was the first name that came to mind.

But what is Claudette?

Is she a French girl with a beret?

Hmm. No. She had to be an animal.

So I spent one afternoon having absurd text conversations with my sister and friends who were willing and able to give me the first animal that came to mind:

  • Spider!
  • Octopus?
  • Maybe an ostrich!
  • Or a hippo?

This was all so fun and funny, but we had to keep moving.

So I'd like you to meet Claudette.

I built a website for her:

And moved all her tools (Carouselizer, Tweetworthy, LinkedAuthority) over.

My last step is manually moving existing subscribers to her new interface.

Also! Carouselizer now has images!

Carousel posts are a really great way to stand out on LinkedIn. Instagram, too.

They're primarily text-based, with some reason to keep people engaged.

The way it works is this:

  • You input the text from anything you've created (blog post, home page, sales page, email, podcast transcript, you name it)
  • Then a few minutes later, you get an email with the link to the Google slides, which you can edit.

Click here to see a live version on my LinkedIn of what the output looks like. And while you're there, let's connect on LinkedIn!

I'm proud of what we're building, and I have big plans on making it even better. So stay tuned!

Other things I saw this week

quick hits, hot takes, links to click

  • Humanize is a free tool that helps your AI output sound... well, more human. It also removes all the junk that the LLMs throw into their output. Win/win.
  • Toys R Us was in the news with what they claim is a completely text-to-video based ad. It's beautiful. The characters are consistent. And apparently, Toys R Us still exists?
  • While we wait for Sora, Luma Labs introduced keyframes into their platform, making it possible to create videos from images. The first one I saw was the answer to the question no one was asking, "What happens if 20 well-known memes came to life?"
  • Drop of Hat is here to remind us not to take all of AI too seriously. He's working on an AI that drops hats on New Yorkers. Check it out here.

I'm really getting into automations that incorporate AI. They can do some really powerful things. If you want to talk about what it might look like to install some of them into your business, reply back here.

Kathleen Celmins

Amplified Now

2314 W Olive Way, Chandler, Arizona 85248
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